Jagriti Pande
Design leadership | USER RESEARCH
I help organizations design strategic experiments
to accelerate their product-market fit.
this is what I have been upto
UX Gorilla - 2018-Present
ElpisDesign LLP - 2015-21
Design Jungle Community - 2019-Present
American India Foundation - 2015
NIFT Delhi- 2013-15
Some selected CASE STUDIES
1
project KS*
An Indian fashion export house wanted to launch their own fashion brand in South East Asia. I helped them understand the shopping preferences of Singaporean women, their current shopping behavior, and build an e-commerce store and brand strategy based on that. The research my team and I conducted laid the foundation for the design of their clothing collection, their brand strategy, and their e-commerce store. They had a successful launch in Singapore.
My Contribution
• User Research and Documentation -
Secondary Research, User Interviews, Contextual Enquiry, User Testing
• Product Validation -Research informed the decisions regarding the next clothing collection
• Headed the UX Design and User Testing
*Name changed to protect confidentiality
2
Happy DNA
A training and development company working with
parents wanted to scale their offering using Technology.
I worked with the company to validate their business model in a lean manner without investing in any product development.
Though research invalidated their initial
hypothesis, they were able to understand and test
an alternate model.
My Contribution
• User Research and Documentation -
Secondary Research, User Interviews, Contextual Enquiry, User Testing.
• Interviewed 18 Moms from across India in the
demographics of - Working Moms, New Moms,
Homemaker Moms and Moms with two kids.
3
People Infinia
People Infinia was built as a marketplace for HR consultants. The people in their
team were experienced and had a lot of assumptions about how recruitment works. Throughout the product development, I helped them validate these
hypothesis.
Before the company got acquired by an international HR recruitment firm, I helped them build experiments to validate the hypothesis with potential
customers. I also helped bring the idea to life through research, strategy and design.
People Infinia was awarded 20 Most Promising HR Tech Startup - 2019.
My Contribution
Usability Testing with Prototype
• Remote User Interviews
• Managed a team of 2 designers
• Design QA
* It was acquired by a Recruitment Organization during Covid
4
WorkKey (Tangish)
Task and Responsibilities Management in a large-organization is a massive challenge which most task management tools are not designed to handle. WorkKey was created to help with that.
I worked on their current product to optimize Usability and reduce support requests and at the same time help them to create a better User Experience which involved a product revamp over a course of 4 months.
The main challenge for me was I had no access to the real users (There was a long approval/hiring process before getting into the Banks where the product was being used). So we had to rely on support tickets, behavioral data and heuristics.
I did a very thorough UX Audit of 142 User Stories for the current product, suggested improvements that led to increase in overall satisfaction and reduction in hours of customer service they clocked by over 38%
My Contribution
• UX Audit
• Design Management of Client’s UX team
•Lofi and Highfi prototyping
• Design QA
5
Accessibility of Streetscape of Delhi
Worked on a self-initiated research project on the accessibility of streetscapes in Delhi, the capital of India. The goal was to understand how easy it is for persons with disabilities to navigate in a city. I audited 54 sites and interviewed 100+ persons with disabilities.
This research was taken up by the Government of India for its Accessible India Campaign. This paper has been cited 3000+ times and counting.
My Contribution
6
wearable swimtech - horizon scanning
Worked on a research project for a swimwear brand where I did secondary research on the current market and did a small primary study with swimmers to understand the opportunities in wearable swimwear.
My Contribution
7
Culture Designing for a Unicorn Startup
Worked with a team of 40+ members consisting of Product Designers and Product Managers of an Indian Unicorn with its HQ in California.
I was approached by someone from their design leadership team to find the underlying frustration they were sensing from his teammates and the lack of accountability and quality of work.
I facilitated workshops, personal interviews, anonymous surveys and ran a 4 month training. The organization has recently been awarded Great Places to work with post all these interventions.
My Contribution
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