How research helped a luxury fashion brand save millions in production cost and have a successful launch in Singapore

~10 Million INR

saved in Production Cost

1 year worth

Saved Labour Hours

How I contributed?

Primary User Research

Headed the UX Design and User ​Testing

User Interviews, ​ Contextual Enquiry, User Testing and Documentation

Secondary Research
Product Validation
UX Design

Research ​informed the decisions regarding the ​next clothing collection

Table of Content

  1. About the Project
  2. Process Overview
  3. Kickoff Meeting
  4. Secondary Research
  5. Aligning Stakeholders
  6. Primary Research
  7. Key Findings from Primary Research
  8. The Customer Experience and Internal Process Blueprint
  9. Next Steps -Wireframing and UX Design
  10. Impact
  11. Get in Touch
pair of white-and-black low-top sneakers near black skirt on brown clothes hanger top view photography
pair of white-and-black low-top sneakers near black skirt on brown clothes hanger top view photography
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